Wonder for All

I developed the concept and execution for Coach’s 2019 Holiday Campaign, including the storyboard and script rewrite, and all site, email and promotional copy.

Starring a diverse cast of characters (including Bob the Drag Queen, Megan Thee Stallion, Spike and Tonya Lee, Kate Moss, and more), the campaign follows our merry group as they gather at an impromptu house party in New York City to celebrate the holidays.

I was tasked with positioning Coach as a fun, inclusive and culturally relevant brand that invites customers to be a part of the narrative—and I delivered. The festive, feel-good vibe of the campaign championed the belief of coming together for the holidays, just as you are.