Quince Copy Case Study

I developed this case study to demonstrate how Quince can elevate as a brand by repositioning its tone of voice.

My proposition: pivot away from overly promotional, price-driven language during major brand moments (like the cashmere collection launch I use as an example). Instead, I suggest that Quince should lean into creating compelling, aspirational stories around their products to create emotional value that builds lasting brand affinity.

The case study includes the strategic thinking behind my proposition, new tone of voice “pillars,” and two omnichannel concepts that embrace this new expression of value for the brand.

You can view the full case study here.