Disney Mickey Mouse x Keith Haring Exploratorium

Coach released this virtual pop-up shop and interactive digital experience to celebrate the launch of a collection featuring Keith Haring’s iconic illustrations of Mickey Mouse from the 1980s.

Featuring eight distinct virtual spaces, the Exploratorium encourages visitors to learn, shop, and explore. Highlights include a welcome video starring Kaia Gerber, an AR Mickey Mouse guide, a NYC-inspired subway station where customers can make their own street art, and an original Spotify playlist.

I provided visual direction and all of the original and UX copy for the experience—including the name of the experience itself.