Rickey Thompson x Coach TV: SS20 Buy It Now

I developed the concept and scripts for a series of playful ‘80s/’90s-inspired infomercials starring Internet personality Rickey Thompson, who—by the way—is really passionate about peddling Coach’s fresh-off-the-runway bags.

Nylon was all about it and so were Rickey’s fans—the infomercial he posted to his Instagram account garnered over 1.2 million views and over 800k likes.

These informercials marked the debut of Coach TV, a playful video series spoofing popular shows and commercials (while promoting Coach’s newest collections).